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透视半年报|绿城逆势拿地AB面:销售跃居第二,营收、利润双降

Core Viewpoint - Greentown China has reported a significant decline in both revenue and profit for the first half of 2025, with a notable 89.7% drop in shareholder profit, marking the worst performance in nearly two years [2][4][12]. Financial Performance - The company achieved revenue of 53.368 billion yuan, down 23.3% from 69.562 billion yuan in the same period of 2024 [4]. - This marks the second consecutive year of revenue decline for Greentown China in the first half of the year, indicating significant pressure on its revenue base [5]. - The revenue structure shows that property sales accounted for 93.0% of total revenue, with design and decoration services at 1.8%, project management at 2.6%, and property operation income also at 2.6% [6]. Revenue Breakdown - Property sales revenue was 49.651 billion yuan, a decrease of 22.1% from 63.757 billion yuan in 2024 [7]. - Project management service revenue fell to 1.361 billion yuan, down 17.0% from 1.64 billion yuan [8]. - Design and decoration revenue dropped to 960 million yuan, a 37% decrease from 1.525 billion yuan [9]. - Hotel operations generated 453 million yuan, a 7.0% decline from 487 million yuan [10]. Profitability Challenges - The gross profit for the first half was 7.159 billion yuan, a 21.4% decrease year-on-year [12]. - Shareholder profit was only 210 million yuan, a drastic drop from 2.045 billion yuan in 2024 [12]. - The significant decline in profit is attributed to uneven delivery schedules and a 22.7% decrease in recognized area, alongside a 19.33 billion yuan impairment loss [13][14]. Land Acquisition and Sales Performance - Greentown China invested 36.2 billion yuan in acquiring 35 new projects, ranking third in the industry for land acquisition [3][16]. - The total estimated value of new projects is 90.7 billion yuan, with a focus on core cities and high-quality investment opportunities [16]. - The company’s sales ranking improved to second nationally, with total contract sales area of approximately 5.35 million square meters and total sales amounting to about 122.2 billion yuan [18]. Debt and Financial Health - As of June 30, 2025, the company held 66.795 billion yuan in cash, down 8.2% from the end of 2024 [19]. - Total borrowings increased from 137.187 billion yuan to 143.027 billion yuan, leading to a rise in net debt from 64.199 billion yuan to 76.232 billion yuan [19]. - The net debt-to-equity ratio rose from 56.6% to 63.9%, indicating increased financial leverage [19]. Strategic Outlook - The company faces the challenge of balancing scale expansion with profitability improvement, as it seeks to align profit levels with growth [20].