GREE(SZ:000651) Sou Hu Cai Jing·2025-08-28 13:49Core Viewpoint - Gree Electric Appliances, Inc. reported a decline in revenue for the first half of 2025, while net profit showed a slight increase, indicating mixed financial performance amid challenging market conditions [1]. Financial Performance Summary - Revenue for the first half of 2025 was CNY 97.32 billion, a decrease of 2.46% compared to CNY 99.78 billion in the same period last year [2]. - Net profit attributable to shareholders was CNY 14.41 billion, reflecting a year-on-year increase of 1.95% from CNY 14.14 billion [2]. - The net profit after deducting non-recurring gains and losses was CNY 13.95 billion, up 0.59% from CNY 13.86 billion [2]. - The net cash flow from operating activities surged by 453.06%, reaching CNY 28.33 billion compared to CNY 5.12 billion in the previous year [2]. - Basic and diluted earnings per share were both CNY 2.60, an increase of 1.56% from CNY 2.56 [2]. - The weighted average return on equity decreased to 10.09% from 11.41%, a decline of 1.32% [2]. Asset and Equity Summary - Total assets at the end of the reporting period were CNY 401.19 billion, an increase of 9.01% from CNY 368.03 billion at the end of the previous year [2]. - Net assets attributable to shareholders decreased by 1.47%, amounting to CNY 135.40 billion compared to CNY 137.42 billion at the end of the last year [2]. Sales and Marketing Initiatives - Gree Electric's live e-commerce sales exceeded CNY 5 billion during the first half of 2025 [1]. - The company leveraged social media platforms for community operations and word-of-mouth marketing, while simultaneously upgrading its online user operation system to enhance repurchase rates and brand loyalty [1].