承德露露核心产品杏仁露同期销量锐减近20%，单品依赖短板凸显

Core Viewpoint - Chengde Lulux (000848) reported a decline in performance in its semi-annual report, facing challenges in the almond milk market and struggling to diversify its product line amidst increasing competition in the beverage industry [1][2]. Financial Performance - In the first half of the year, Chengde Lulux achieved revenue of 1.384 billion yuan, a year-on-year decrease of 15.3%, and a net profit of 258 million yuan, down 11.97% [2]. - This marks the first revenue decline in nearly five years, with previous revenues recorded at 1.36 billion yuan, 1.462 billion yuan, 1.494 billion yuan, and 1.634 billion yuan from 2021 to 2024 [2]. - The company’s sales channels include dining, modern retail, traditional retail, events, group purchases, and online channels, with a focus on offline sales [2]. Sales Channels and Distribution - Direct sales revenue increased by 5.57% to 119 million yuan, while the more significant distribution channel saw a 16.85% decline, with revenue of 1.265 billion yuan [2]. - The number of distributors decreased to 909, down by 13 compared to the previous year [2]. Product Performance - Sales volume of almond milk decreased by 19.44% to 126,100 tons in the first half of 2025, while production volume only slightly decreased by 0.77% [3]. - Almond milk inventory increased by 42.33% due to the disparity between sales and production [3]. - The company’s plant protein beverage production capacity is designed for 500,000 tons, but only 135,500 tons were utilized in the first half of the year [3]. Product Development and Innovation - Chengde Lulux continues to focus on its core product, almond milk, which generated 1.304 billion yuan in revenue, down 17.67% [4]. - New product launches include herbal health water and sparkling water, aiming to diversify the product line and meet consumer demand [4][5]. - The company is also developing a series of herbal drinks to enhance brand competitiveness and appeal to younger consumers [5]. Marketing and Brand Strategy - Marketing expenses increased by 2.93% to 281 million yuan, with advertising costs accounting for 60.1% of this total [8]. - The company is utilizing various channels for brand promotion, including social media and outdoor advertising, to engage with younger demographics [8]. - Leadership changes occurred with the resignation of the previous general manager, and a new general manager has been appointed to drive product innovation and sales [9]. Industry Trends - The herbal water market is emerging as a significant growth area, with expectations of a compound annual growth rate exceeding 88% over the next five years [6][7]. - The beverage industry is shifting towards health-oriented products, with companies increasingly focusing on functional health needs of consumers [7].