CMGE(HK:00302) 3 6 Ke·2025-08-28 23:48Core Viewpoint - The company reported a significant decline in revenue and incurred substantial losses in the first half of 2025, primarily due to quality issues with its core game and high marketing costs for new releases [1][3]. Financial Performance - The company achieved a revenue of RMB 763 million in the first half of 2025, a year-on-year decrease of 38.1% [1]. - The net loss for the period was RMB 644 million, with an adjusted net loss of RMB 638 million [1]. - Operating cash flow turned positive, reaching RMB 108 million, attributed to cost reduction and efficiency measures [3]. Game Development and Releases - The company launched several new games, including "Three Thousand Fantasy World" and "Daily Life of Chat Group," which received positive initial reception [3][5]. - The game "Spring and Autumn Mysteries" performed well, ranking in the top 10 of the WeChat mini-game sales chart shortly after its release [5]. Overseas and Mini Game Performance - Overseas revenue reached RMB 235 million, a 33.2% increase year-on-year, now accounting for 30.8% of total revenue [6]. - The mini-game segment is identified as a key growth driver, with "Spring and Autumn Mysteries" generating over RMB 100 million in revenue within three months of launch [5][6]. Future Outlook - The company anticipates a turnaround in the second half of 2025 with multiple game launches planned, including "Naruto: Leaf Master" and several others targeting international markets [9][10]. - The company has outlined a new update and promotion strategy for its core game, which may lead to reduced development and marketing costs moving forward [1].