POP MART(HK:09992) Bei Jing Shang Bao·2025-08-29 04:22Core Insights - The launch of the mini LABUBU series by Pop Mart has generated significant consumer interest, leading to rapid sell-outs across various platforms within seconds of release [3][4][7] - The product's popularity is reflected in its high resale prices on secondary markets, with individual pieces reaching up to 300 yuan and complete sets selling for as much as 2699 yuan, indicating a strong demand and speculative trading behavior [9][11] Sales Performance - The mini LABUBU was officially released on August 28, with over 58,000 items added to shopping carts before the sale began, and sales exceeding 30,000 units shortly after launch [7][9] - The total sales revenue from the mini LABUBU on Tmall alone surpassed 23.7 million yuan within the first few minutes of its release [7][11] Market Demand and Supply Chain - Pop Mart's plush toy category has seen a dramatic increase in production, with August's output reaching approximately 30 million units, a tenfold increase compared to previous production levels [13] - Despite the surge in production, the company faces challenges in meeting the overwhelming demand, indicating a potential strain on supply chain capabilities [13] Financial Performance - The LABUBU brand, part of the THE MONSTERS series, reported a revenue of 4.81 billion yuan in the first half of the year, accounting for 34.7% of Pop Mart's total revenue, with a year-on-year growth of approximately 668.4% [11][13] - The plush toy segment generated 6.14 billion yuan in revenue, marking a year-on-year increase of 1276.2%, surpassing the revenue from collectible figures for the first time [13]