Core Viewpoint - The company reported a solid performance in the first half of 2025, with significant growth in revenue and profit, driven by effective e-commerce strategies and strong brand positioning [1][2]. Financial Performance - In the first half of 2025, the company achieved revenue of RMB 1.436 billion and a profit attributable to shareholders of RMB 57.796 million, with basic earnings per share of RMB 0.027 [1]. - Revenue from the core business of intimate apparel was RMB 1.289 billion, reflecting a 2.3% increase compared to the second half of 2024, with a gross margin improvement of 0.5% to 49.6% [1]. - The performance of the intimate apparel segment showed a year-on-year increase of 15.6%, amounting to RMB 69.652 million [1]. E-commerce Growth - The company's collaboration with its joint venture partners in e-commerce significantly enhanced its market share, with the total gross merchandise value (GMV) from related e-commerce platforms reaching approximately RMB 1.52 billion in the first half of 2025, compared to RMB 240 million in the first half of 2024 [1]. - Service revenue from these e-commerce activities was approximately RMB 39.4 million, up from RMB 21 million in the same period last year [1]. Strategic Initiatives - The company maintains a prudent approach in a complex market environment, focusing on strengthening its channel advantages and achieving notable results [2]. - The main brand continues to deepen its operations in traditional street channels while expanding into shopping centers to enhance brand penetration and core competitiveness [2]. - The "Pure Cotton Living" brand has experienced rapid expansion, with a year-on-year revenue growth of approximately 46% for the six months ending June 30, 2024 [2]. Market Outlook - The company anticipates ongoing challenges and opportunities in the intimate apparel industry due to global economic adjustments and domestic consumption disparities [2]. - The company will continue to adhere to its strategic positioning of providing high-quality, cost-effective products while deepening its layout across brand, product, and channel dimensions [2].
都市丽人(02298.HK)公布中期业绩：主营业务贴身衣物表现稳健，电商成交商品总额同比大涨243%