Core Viewpoint - New City Development Holdings Limited has established a Digital Asset Research Institute to integrate online digital assets with offline physical businesses, aiming to drive business transformation and upgrade [2][3] Group 1: Establishment of Digital Asset Research Institute - The Digital Asset Research Institute was launched on August 29, with the theme "Set Sail for a New Journey, Chain Towards the Future" [3] - The institute is led by Executive Director and President Lv Xiaoping, with a team of experts from various fields to provide strategic insights into the digital asset market [3][5] Group 2: Business Transformation Strategy - The company plans to create a Digital Asset Management Company to promote the tokenization of quality IP resources and asset revenues, focusing on three main business areas [3][5] - The first area involves issuing NFT digital collectibles based on the unique IP of Wu Yue Plaza, which has a presence in 141 cities and over 17.6 billion annual visitors [3][5] - The second area explores issuing RWA products based on the asset revenues of Wu Yue Plaza, which has a total asset value exceeding 120 billion RMB [5][6] - The third area aims to issue financial RWA products based on the company's listed financial assets, enhancing financing channels [6] Group 3: Offline Business Development - The company intends to establish self-operated and national agency models to incubate the content ecosystem of Wu Yue Plaza, enhancing brand control and diversity [6][7] - The goal is to achieve an annual merchant sales volume of 150 billion RMB once all 200 Wu Yue Plazas are operational, contributing 20% to the company's revenue [6][7] Group 4: Future Outlook - The establishment of the Digital Asset Research Institute marks the first step in the company's business transformation, with expectations of stable cash flow from both offline and digital asset initiatives [7] - The company aims to leverage WEB 3.0 technologies to unlock the potential value of digital assets, enhancing the synergy between online and offline businesses [7]
新城发展宣布成立数字资产研究院 打造实体商业与数字资产融合新范本