迷你LABUBU“已售罄” 毛绒产品仍需手工缝制

Core Insights - The new product launch of THE MONSTERS' mini LABUBU plush keychains sold out quickly across multiple platforms, indicating strong market demand [1] - The supply chain president of Pop Mart reported a significant increase in plush product output, with August production reaching approximately 30 million units, a tenfold increase compared to the previous year [7] - The plush category generated revenue of 6.14 billion yuan in the first half of the year, marking a year-on-year growth of 1276.2%, while THE MONSTERS series contributed 4.81 billion yuan, accounting for 34.7% of total revenue [7] Sales Performance - The mini LABUBU sold over 21,000 units on the Dewu app, with 82,000 users expressing interest, and recent purchase prices ranged from 168 to 182 yuan [1] - On Taobao, over 300,000 units of the series were sold, while Douyin and JD platforms reported sales exceeding 155,000 and 700,000 units, respectively [1] Production and Industry Dynamics - The plush toy industry is characterized by its complexity, with fluctuating production capacities and a low level of automation compared to traditional toys [7] - A skilled worker can only sew a maximum of 50 LABUBU plush toys per day, highlighting the labor-intensive nature of the production process [7]