HAIDILAO(HK:06862) Sou Hu Cai Jing·2025-08-29 07:31Core Viewpoint - The hot pot industry is facing an "involution effect," characterized by stagnation and lack of innovation due to high chain rates and a decline in store numbers, leading to a focus on low prices rather than innovation. Haidilao is addressing these challenges through its "Different Haidilao" and "Pomegranate" plans, which aim to diversify its brand matrix and explore new growth avenues [1][3][9]. Financial Performance - In the first half of 2025, Haidilao reported revenue of 20.703 billion yuan and a net profit of 1.759 billion yuan, with a table turnover rate of 3.8 times per day. As of June 30, 2025, the company operated 1,363 stores, including 1,299 in mainland China and 23 in Hong Kong, Macau, and Taiwan [1][3]. Strategic Initiatives - Haidilao is actively adjusting its main brand and exploring new business opportunities in response to intensified competition and changing consumer demands. The "Different Haidilao" plan focuses on product innovation and store upgrades, while the "Pomegranate" plan aims to lower entrepreneurial barriers and expand its multi-brand strategy [3][5]. Brand Development - As of June 30, 2025, Haidilao's other brands under the "Pomegranate" plan reached a total of 125 stores, with a revenue increase of 227% year-on-year, contributing 2.9% to total revenue. The "Yanjing Barbecue" brand opened 46 new stores, achieving a revenue scale of 200 million yuan [5][8]. Market Recognition - Following the release of its semi-annual report, several brokerage firms positively evaluated Haidilao's strategic transformation, highlighting its dual approach of upgrading the main brand and developing a multi-brand matrix as a means to overcome industry challenges. The company reported a core operating profit of 2.408 billion yuan, a 14% increase year-on-year [7][9]. Future Outlook - Haidilao's management expresses confidence in future growth, emphasizing a commitment to user-centered service and product iterations. The company aims to further enrich its dining business and customer base while navigating industry challenges [9].