外贸巨头转型跨境，如何跳出传统思维上演“V型反转”？

Core Insights - China is the only country with 41 industrial categories according to the UN classification, forming a solid foundation for the "world's factory" through various industrial belts [1] - The combination of "industrial belts + cross-border e-commerce" is a significant trend, enabling sellers to reach overseas consumers and enhance their value chain [1] Group 1: Challenges in Transformation - Many sellers from industrial belts face difficulties in understanding overseas market consumption habits and platform operations, which hinders their transition to cross-border e-commerce [3] - The "Huiqi Xing" project, initiated by Amazon Global Selling in collaboration with local governments and industry associations, aims to support sellers in overcoming these challenges [5] Group 2: "Huiqi Xing" Project Overview - The project features a "three-party linkage" model that identifies seller pain points and provides tailored support through small group training and one-on-one consultations [5][11] - The initiative has successfully launched in multiple cities, receiving 100% positive feedback from local sellers and promoting the healthy development of regional cross-border e-commerce ecosystems [11][12] Group 3: Case Study of Kaiyue Group - Kaiyue Group, a major foreign trade company, faced significant losses due to a "one-size-fits-all" product strategy but successfully transformed its approach by focusing on its strengths in large furniture [7][10] - With the support of the "Huiqi Xing" project, Kaiyue Group's cross-border sales surged from $20 million in 2022 to an expected $350 million in 2023 [10] Group 4: Training and Support Mechanisms - The "Huiqi Xing" program offers comprehensive training covering cross-border operations, including account security, category trends, and brand expansion [11][17] - The program has adapted its training format to cater to different seller needs, providing both intensive and flexible learning options [17]