GREE(SZ:000651) Xin Jing Bao·2025-08-29 13:33Core Viewpoint - Gree Electric Appliances faces intense market competition, resulting in a decline in revenue despite a slight increase in net profit for the first half of 2025 [1][2]. Group 1: Financial Performance - In the first half of 2025, Gree's total revenue was 973.25 billion yuan, a decrease of 2.46% year-on-year, while net profit attributable to shareholders was 144.12 billion yuan, an increase of 1.95% [2]. - The second quarter saw a significant decline, with total revenue at 599.80 billion yuan, down 12.11% year-on-year, and net profit at 85.08 billion yuan, down 10.07% [2]. - The consumer electronics segment, primarily air conditioning, generated revenue of 762.79 billion yuan, a decline of 5.09% year-on-year, with a gross margin of 33.20%, down 0.29% [3]. Group 2: Market Competition - The home air conditioning market is experiencing intensified competition, with low-end air conditioning units priced below 2100 yuan accounting for over 50% of online sales, putting pressure on mid-to-high-end demand [2]. - Gree's market share in the air conditioning sector is 23.62%, a decrease of 0.17% year-on-year, while Xiaomi's market share has increased to 15.32%, up 4.78% [3]. Group 3: Strategic Developments - Gree has launched a new brand, "Dong Mingzhu Healthy Home," aiming to enhance retail value through experiential and interactive services, with plans to open 1,000 stores by 2025 [6]. - The company is expanding its product range beyond air conditioning to include health-related appliances, although the contribution from these new categories remains limited [6]. - Gree's board of directors has undergone a reshuffle, with Dong Mingzhu re-elected as chairperson and Zhang Wei appointed as president [6][7]. Group 4: Future Outlook - Gree plans not to distribute cash dividends or issue bonus shares for the current year, contrasting with the previous year's generous dividend policy [7]. - The company is focusing on long-term strategic positioning rather than short-term market rankings, as emphasized by Xiaomi's leadership [4].