车企备现车、推免息，“抢单战”销售马力全开

Core Insights - The 2025 Chengdu Auto Show has ignited a fierce competition for orders, with simultaneous automotive consumption incentive activities enhancing the sales atmosphere [1] - Various brands, including Tengshi, BYD, Lynk & Co, and Chery, are actively engaging in sales strategies to maximize order placements during the event [1][2] - The event is characterized by a strong emphasis on immediate sales, with many sales personnel present from the start, contrary to the traditional media day format [2] Sales Strategies - Sales personnel from multiple brands arrived early to strategize and ensure that every potential customer is engaged [1][2] - Tengshi has prepared over 50 vehicles for immediate delivery during the show, aiming to facilitate quick transactions and customer satisfaction [2] - The presence of live streaming and promotional activities indicates a shift towards a more interactive and engaging sales approach [2] Market Context - The automotive industry is experiencing a push for increased user retention and sales growth, as indicated by the latest retail data showing a year-on-year increase of 6.3% in July, despite a month-on-month decline [3] - The Chengdu Auto Show serves as a significant barometer for automotive consumption in the western region of China, with the previous year's event attracting over 926,200 visitors and generating substantial sales [4] Incentives and Support - The Chengdu government has launched a new round of automotive consumption rewards, offering subsidies of 2,000 to 4,000 yuan per vehicle purchased during the event [4][5] - Approximately 37,000 reward slots are available for consumers, who can also benefit from existing national and provincial vehicle replacement policies [5]