TENCENT(HK:00700) Sou Hu Cai Jing·2025-08-30 01:34Group 1 - The core viewpoint of the article highlights the growing popularity of WeChat's ecosystem among overseas merchants, driven by the increase in cross-border travel and the adoption of WeChat Mini Programs and WeChat Pay to enhance the experience for Chinese tourists [1][3] - During the summer vacation period (July 1 - August 20), the number of overseas offline consumption transactions increased by 34%, and the number of active overseas Mini Programs rose by 30% year-on-year, with the number of Mini Programs achieving an average monthly transaction volume exceeding 10 million doubling year-on-year [1][6] - WeChat Mini Programs have now covered 92 countries and regions globally, spanning 103 sub-industries, becoming a digital standard for overseas merchants serving Chinese tourists [3][4] Group 2 - In the transportation sector, there was a notable growth of over 40%, with the introduction of Mini Programs like Japan's GO Taxi and Uber facilitating easier travel for Chinese tourists [4][7] - The Hong Kong and Macau regions saw a 26% year-on-year increase in WeChat Pay transaction amounts, with popular travel destinations expanding beyond the Greater Bay Area to cities like Hangzhou and Xiamen [3][4] - The fashion sector remains a key focus for cross-border tourism, with transaction volumes for fashion brands in Europe and Japan growing by 29% and 44% respectively, while Chinese Hong Kong fashion brands saw a 20% increase [7][8] Group 3 - The number of overseas merchants supporting WeChat Pay surged by 64% in the first half of the year, enhancing the convenience of cashless transactions for tourists [8][10] - Notable growth in transaction volumes was observed in various sectors, including dining, retail, and transportation, with some local businesses experiencing transaction volume peaks of up to five times compared to earlier periods [8][10] - WeChat's ecosystem is increasingly penetrating various industries and scenarios abroad, providing Chinese tourists with a seamless experience while exploring international destinations [10]