Core Insights - In H1 2025, Mixue Group reported a revenue of 14.875 billion yuan, a year-on-year increase of 39.3%, with product and equipment sales contributing 14.495 billion yuan, up 39.6%, and franchise and related service income at 380 million yuan, up 29.8% [1] - The net profit for H1 2025 reached 2.718 billion yuan, reflecting a year-on-year growth of 44.1% [1] Revenue and Profit Growth - The company achieved a significant revenue increase driven by both product sales and franchise services, indicating strong market demand and operational efficiency [1] - The net profit growth outpaced revenue growth, suggesting improved cost management and operational leverage [1] Store Expansion Strategy - As of H1 2025, the total number of stores reached 53,014, with 52,996 being franchise stores; the number of stores in mainland China was 48,281, with a net increase of 6,697 stores year-to-date [1] - The company is focusing on expanding its "Mixue Ice City" brand in lower-tier markets while optimizing operations in Southeast Asia, particularly in Indonesia and Vietnam [1] Profitability Metrics - The gross margin for H1 2025 was 31.64%, a slight decline of 0.2 percentage points year-on-year, attributed to rising raw material costs and changes in revenue structure [2] - The net profit margin improved by 0.6 percentage points to 18.27%, indicating enhanced profitability despite challenges in gross margin [2] Future Profit Forecast - The company forecasts net profits of 5.425 billion yuan, 6.586 billion yuan, and 7.670 billion yuan for 2025-2027, with year-on-year growth rates of 22.28%, 21.40%, and 16.46% respectively [2] - The current price-to-earnings ratios are projected at 31.24, 25.73, and 22.09 for the respective years, reflecting a positive outlook on the company's growth potential [2]
蜜雪集团(02097.HK)：25H1收入、利润高增 持续看好公司份额提升