QJCT(SH:600706) Sou Hu Cai Jing·2025-08-30 04:47Core Viewpoint - The launch of the "Qingdao Beer Exchange" in Xi'an represents a successful integration of cultural tourism and commercial activities, creating a unique immersive experience for consumers while promoting the local economy and cultural heritage [3][5][21]. Group 1: Cultural and Commercial Integration - The "Qingdao Beer Exchange" allows consumers to engage in a trading-like experience with beer prices fluctuating in real-time, enhancing the enjoyment of local culture and commerce [3][7]. - The project exemplifies the successful fusion of ancient cultural elements with modern commercial practices, positioning Xi'an as a leading destination for cultural tourism [5][21]. - The collaboration with various brands, such as Master Kong and Anmuxi, showcases the innovative approach to integrating cultural experiences with consumer products [9][11]. Group 2: Night Economy Development - The "Long'an Night·Night Unending" event aims to boost Xi'an's night economy by showcasing key attractions and enhancing nighttime consumer experiences [23][25]. - The design of night tourism experiences is expected to extend visitor stay by 2-4 hours, thereby increasing overall consumption [25][28]. - The ongoing development of the night economy in Xi'an, particularly in the Qujiang area, highlights the city's commitment to enhancing its cultural and commercial landscape [26][30]. Group 3: Policy and Market Trends - Recent government policies emphasize the importance of cultural tourism and its economic potential, encouraging innovative transformations to enhance cultural dissemination [30][31]. - The integration of culture, tourism, and commerce is seen as a necessary strategy for both immediate and long-term economic benefits [31][33]. - The focus on creating immersive cultural experiences aligns with national strategies to stimulate domestic demand and enhance consumer engagement in the cultural tourism sector [30][31].