XIAOMI(HK:01810) Sou Hu Cai Jing·2025-08-30 04:59Core Viewpoint - The trend of cross-industry expansion among technology companies is gaining momentum, with firms seeking new growth avenues in response to complex industry and economic environments [1][3]. Group 1: Cross-Industry Expansion - DJI has ventured into the sweeping robot and panoramic camera markets, while other companies like Roborock and Ecovacs are exploring new domains such as laundry appliances and smart kitchens [2]. - Xiaomi's foray into the automotive sector has significantly boosted its stock price, which has increased over 200% in the past year [3]. - The company Chase has announced its ambition to become a "boundary-less ecological enterprise," entering multiple sectors including drones, automobiles, kitchen appliances, and more [3][4]. Group 2: Chase's Ambitions - Chase's CEO, Yu Hao, has expressed intentions to create a high-end airline service, aiming to dominate the air travel market [4][6]. - The company is actively forming a professional drone development team and has invested 4 billion in establishing a smart home appliance headquarters in Nanjing [6][7]. - Chase plans to produce 4.5 million units annually for its ice-washing appliances, with rapid progress from signing to construction [7]. Group 3: Product Positioning and Market Strategy - Chase's television products are positioned in the ultra-high-end market, priced between $1,500 and $2,500, emphasizing a "flagship" and "top-tier" branding [8]. - The automotive division of Chase is also aggressive, with multiple business units focusing on different vehicle types, including SUVs and luxury cars [10][11]. - The first batch of prototype vehicles includes modified versions of popular models, showcasing Chase's innovative approach [12]. Group 4: Technological Foundation - Chase's product lines share commonalities, leveraging mature core technologies such as high-speed motors and autonomous driving capabilities [14]. - The company has a strong emphasis on self-developed technology, which serves as its primary competitive advantage and growth engine [14]. - Chase's rapid market penetration is supported by its history of innovation, having previously developed high-speed motors that outperformed industry standards [14]. Group 5: Market Competition and Challenges - The global smart vacuum cleaner market is competitive, with leading companies holding significant market shares, and Chase currently at 8% [15]. - Despite the technological advantages of established players like DJI, entering new markets remains challenging, as evidenced by mixed reviews of their new products [21][24]. - The pursuit of new growth avenues is fraught with difficulties, as many companies face the reality of saturated markets requiring disruptive innovation [29][30].