卤味销售瓶颈难破，煌上煌以近5亿元收购入局冻干赛道

Core Viewpoint - The company Huangshanghuang, known as the "first stock of marinated food," is attempting to break its performance bottleneck through a nearly 500 million yuan acquisition of freeze-dried food company Lixing Food after a failed acquisition last year [1][4][8]. Group 1: Acquisition Details - Huangshanghuang plans to acquire 51% of Lixing Food for approximately 495 million yuan, which will make Lixing a subsidiary and included in Huangshanghuang's consolidated financial statements [1][2]. - Lixing Food, established in 2006, has a registered capital of 70.91 million yuan and is a leading manufacturer in the freeze-dried food sector, with an annual production capacity of nearly 6,000 tons of freeze-dried products [2][3]. Group 2: Financial Performance - In 2024, Lixing Food achieved a revenue of 50.79 million yuan and a net profit of 42.22 million yuan, with performance commitments from the sellers to maintain net profits of at least 75 million yuan in 2025, 89 million yuan in 2026, and 100 million yuan in 2027 [3][4]. - Huangshanghuang's revenue has declined from a peak of 2.436 billion yuan in 2020 to 1.739 billion yuan in 2024, with net profit dropping to 40.33 million yuan, only one-seventh of its peak [4][5]. Group 3: Market Strategy - The acquisition is seen as a strategic move to diversify and tap into new consumer markets, particularly in the growing freeze-dried food sector, which is expected to see significant growth [10][11]. - The freeze-dried food market is projected to grow at a compound annual growth rate (CAGR) of 8.35% from 2024 to 2030, with the Chinese market expected to reach 8.8 billion yuan by 2030 [11][12]. Group 4: Challenges and Opportunities - Despite the potential benefits, Huangshanghuang faces challenges in integrating Lixing Food and achieving the promised performance targets, as the freeze-dried food market is becoming increasingly competitive [10][12]. - Industry experts suggest that Huangshanghuang should also focus on product innovation and digital transformation to enhance its core marinated food business while exploring new growth avenues through acquisitions [12][13].