XPENG(US:XPEV) 3 6 Ke·2025-08-30 16:34Core Insights - The new Xiaopeng P7 was launched on August 27, with a starting price of 219,800 yuan, and achieved over 10,000 orders within 7 minutes of its release [1] - Xiaopeng Motors has delivered 197,200 vehicles in the first half of the year, surpassing last year's total deliveries, with July's deliveries reaching 36,717 units, nearing the target of 40,000 units per month [1][10] - The company aims to achieve profitability in Q4 of this year, with a focus on maintaining sales growth driven by the MONA series, G7, and P7 series [1][12] Product Improvements - The new Xiaopeng P7 addresses issues from the previous model, showcasing advancements in design, chassis performance, and interior space [2] - The upgraded P7 features improved rear seat comfort, a larger trunk capacity of 575L, and enhanced storage options throughout the vehicle [4] - Performance highlights include a self-developed 800V XPower electric drive system, with a maximum motor power of 437kW, and advanced suspension technology [5][7] Market Position and Sales Strategy - Xiaopeng Motors aims to rank among the top three in pure electric sedan sales, with the P7 positioned to impact the sales of the P7+ [9] - Despite achieving over 30,000 monthly deliveries for nine consecutive months, the marginal effect of new models on sales is diminishing [10] - The average selling price of Xiaopeng vehicles has significantly decreased, primarily due to increased sales of lower-priced models like the MONA M03 [12][13] Future Outlook - The company plans to launch a range of new products from 2026 to 2027, covering various price segments from over 100,000 to 2 million yuan [17] - The challenge remains for Xiaopeng Motors to gain recognition in the high-end market while relying on lower-priced models for sales growth [17]