Hershey(US:HSY) 3 6 Ke·2025-09-01 02:00Group 1 - Major consumer brands are facing a shift in their traditional pricing and marketing strategies due to rising costs and changing market conditions, leading to a reduction in marketing budgets despite increasing product prices [1][4] - Companies like Church & Dwight typically allocate around 11% of net sales to marketing expenses, but this trend is changing as brands are forced to do more with less [1][5] - The candy industry, particularly with products like Ferrara's Nerds Gummy Clusters, is seeing a shift towards higher profit margin products, prompting increased investment in marketing for these items despite initial poor market data [2][4] Group 2 - Cocoa prices have surged from a historical range of $2,000 to $3,000 per ton to between $8,000 and $12,000 due to poor harvests and economic pressures, impacting the profitability of chocolate products [4][5] - Hershey's CFO indicated that price increases alone are insufficient to cover cocoa inflation costs, leading the company to explore cost-cutting measures and focus on non-chocolate product marketing [5][6] - Procter & Gamble is shifting its strategy from increasing advertising spending to relying on product innovation and packaging improvements, planning to cut $500 million to $700 million from its marketing budget annually [6][8] Group 3 - Brands are increasingly using pricing strategies rather than marketing investments to drive growth, with a focus on targeted pricing approaches [8] - The Trade Desk, which primarily serves large clients, is experiencing pressure as these clients reduce advertising budgets due to tariffs and policy changes, highlighting the challenges faced by the advertising industry [8][9] - The overall outlook for the advertising industry appears challenging, with expectations of difficulties persisting for at least a year [9]