国金证券：新消费高景气延续 传统轻工内部分化孕育结构性机会

Group 1: Home Furnishing Industry - The domestic home furnishing sector is under pressure, with Q2 custom home furnishing experiencing significant challenges and a further divergence in soft furniture performance [2][3] - In H1 2025, domestic home furnishing revenue declined by 0.83% year-on-year, while Q2 saw a 2.89% drop, with net profit attributable to the parent company decreasing by 2.95% and 7.63% respectively [3] - The external home furnishing sector showed growth, with H1 revenue increasing by 11.58% year-on-year and Q2 by 6.56%, although Q2 net profit growth slowed to 0.09% [3] - The resumption of furniture consumption subsidies is crucial for the domestic sector, with expectations for stabilization in the real estate market and recovery in consumer spending [3] Group 2: Paper Industry - The paper industry is facing challenges, with H1 revenue for 13 major paper companies declining by 12.5% year-on-year to 76.13 billion yuan, and net profit dropping to -0.894 billion yuan [4] - The market is currently oversupplied, but there are expectations for a recovery in pulp prices in H2 2025 due to improved downstream demand [4] - Recommendations are made for leading paper companies with integrated cost advantages and strong growth potential to benefit from the anticipated stabilization of pulp prices [4] Group 3: Light Industry Consumption - The light industry sector is experiencing competitive pressure, particularly in personal care products, while the pet and trendy toy segments remain highly prosperous [5] - Personal care product revenue growth has slowed, with notable performance disparities among brands, while some products have seen strong sales due to effective marketing strategies [5] - The pet food industry shows significant growth potential, with domestic brands performing well and external sales growth being particularly strong [5] Group 4: Two-Wheeled Vehicle Industry - The two-wheeled vehicle industry has seen growth driven by new national standards and trade-in policies, with a notable increase in volume, price, and profitability [6] - Leading companies are expanding into mid-to-high-end markets through strategies targeting younger demographics, with overall inventory levels in the supply chain remaining healthy [6] - The industry is expected to further optimize its supply structure, enhancing the competitive advantages of leading firms [6]