华为首次超越苹果，成全球第一

Core Insights - Huawei's smartwatch shipments are projected to grow by 52% year-on-year by Q2 2025, achieving a market share of 21%, surpassing Apple for the first time [1] - Apple's market share has declined to 17%, marking a significant drop after nearly seven years of dominance in the global smartwatch market [3] Market Positioning - Huawei's success is attributed to its comprehensive product line that covers all consumer levels, from entry-level to high-end flagship models, while Apple's offerings are more limited [4][7] - The high-end models of Huawei are priced between 2,699 yuan and 23,999 yuan, featuring advanced functionalities such as dual Beidou satellite messaging and 100-meter water resistance [4] - Mid-range models like WATCH GT and WATCH FIT are priced between 699 yuan and 2,488 yuan, appealing to a younger demographic with over 60% market share [6] Competitive Landscape - Xiaomi has seen a 38% year-on-year increase in shipments, capturing 9% of the market share, while Kid's Genius has grown by 21% to hold 7% [3] - Samsung's market share has decreased by 3%, placing it fifth in the global rankings [3] Distribution Strategy - Huawei has expanded its offline presence to over 30,000 stores in China, targeting third and fourth-tier cities, while also increasing its international footprint across Europe, the Middle East, Africa, and Asia-Pacific [7] - As of Q2 this year, Huawei has established over 62,000 stores and counters globally, covering more than 170 countries and regions [7] Product Innovation - Huawei's WATCH 5 series introduced the "X-TAP Smart Window" feature, which combines ECG, PPG, and tactile sensing technologies to provide comprehensive health metrics [8] - In contrast, Apple's recent updates have been criticized for lacking significant advancements, with some features being restricted in the Chinese market [10][12] Upcoming Releases - Both Huawei and Apple are expected to launch new products soon, with Huawei's WATCH GT6 series likely debuting alongside the Mate XTs foldable phone on September 19 [13] - Apple's upcoming event on September 10 will feature the Apple Watch Ultra 3, which aims to enhance outdoor performance capabilities [14]