舍得酒业携手京东发布低酒度畅饮型老酒“舍得自在”

Group 1 - The core product "Shede Zizai" was launched at a retail price of 329 yuan, featuring a blend of 6-year base liquor, 20-year flavored liquor, and 30-year premium flavored liquor with an alcohol content of 29 degrees [1] - The launch event included a strategic partnership signing between Shede Liquor and JD Group, aiming to leverage JD's marketing capabilities to reach a vast target audience [1] - Shede Liquor's president emphasized the product's high cost-performance ratio, rich flavor, and appealing design, positioning it as a response to consumer demand for high-quality low-alcohol aged liquor [1] Group 2 - The chairman of the China Alcoholic Drinks Association highlighted the unique "time value" of Chinese liquor, which includes rare aged value, complex flavors, and deep cultural significance [2] - The product "Shede Zizai" is designed to evoke a sense of ease and comfort, balancing low alcohol content with the smoothness of aged flavors, indicating a response to evolving consumer preferences [2] - The collaboration with JD is seen as an innovative practice that merges traditional brewing wisdom with modern distribution efficiency [2]