YUEXIU PROPERTY(HK:00123) Bei Jing Shang Bao·2025-09-01 05:50Core Viewpoint - The Beijing real estate market is undergoing a transformation driven by policy changes and market dynamics, with a focus on product quality and customer needs rather than merely price competition [1][3]. Group 1: Market Dynamics - The "Golden September and Silver October" sales season is approaching, and the market is expected to see a cautious recovery, although it will take time for a full rebound [7]. - Current policies in Beijing have been relaxed, leading to a heightened focus on what constitutes a "good house," which should reflect genuine customer needs rather than just regulatory standards [3][5]. Group 2: Company Strategy - The company emphasizes enhancing product quality over price reductions, believing that true value comes from tangible improvements in design and service [3][5]. - The company has adopted a collaborative approach in land acquisition, partnering with local state-owned enterprises and quality developers to mitigate risks and leverage local market knowledge [9]. Group 3: Customer Insights - Customers, particularly high-end buyers, are becoming more discerning and rational in their purchasing decisions, leading to longer decision-making cycles [5][6]. - The company is adapting to the changing preferences of younger customers, focusing on aesthetics, quality, and lifestyle needs in their projects [7][10]. Group 4: Product Development - The company is committed to continuous interaction with customers to refine product offerings, viewing clients as co-creators in the development process [5][6]. - Projects like the Xiangshan Yuet have incorporated customer feedback into design elements, enhancing the overall living experience [5][10].