Core Insights - Atour Group reported Q2 2025 revenue of 2.469 billion RMB, a year-on-year increase of 37.4%, with adjusted net profit of 427 million RMB, up 30.2% [1] - The overall hotel industry remains under pressure, but there are signs of marginal improvement, with the national hotel comprehensive prosperity index rising by 6 points to -24 [1] Group Performance - As of June 30, Atour operated 1,824 hotels, a 29.2% increase year-on-year, and 204,784 rooms, up 26.7% [2] - The focus is on the quality of new openings rather than just the speed, with innovations like the "Deep Sleep Floor" in the Atour 4.0 version [2][5] - Atour's average revenue per available room (RevPAR) was 343 RMB, with an average daily rate (ADR) of 433 RMB and an occupancy rate of 76.4%, ranking high among similar hotel chains [6] Market Positioning - Atour has maintained its position as the leader in the mid-to-high-end hotel market for six consecutive years, according to a report by the China Hotel Association [7] - The company emphasizes a "people-oriented" approach, focusing on customer experience and emotional value rather than just room occupancy [8] Membership and Retail Growth - Atour's registered membership reached 102 million, a 34.7% increase, with a high repurchase rate among mid-to-high-end customers [8] - Retail business GMV surged to 1.144 billion RMB, a year-on-year increase of 84.6%, reflecting the success of Atour's "people-oriented" strategy [8][11] Strategic Focus - The company aims to break the cyclical nature of the hotel industry by expanding into retail, which is less affected by external economic fluctuations [11] - Atour's growth strategy is based on a cycle of high-quality hotel and retail experiences, leading to customer loyalty and diversified revenue streams [12]
逆势增长的亚朵(ATAT.US)样本:如何在震荡周期里建立长期确定性