Core Viewpoint - The company Fushouyuan (1448.HK) reported a significant decline in revenue and incurred its first loss since its listing in 2012, attributing this to macroeconomic conditions and cautious consumer spending [2][3]. Revenue Performance - Fushouyuan's total revenue for the first half of 2022 was 610.9 million yuan, a year-on-year decrease of 44.5% [2]. - The company recorded a loss attributable to owners of 261.4 million yuan, a reduction of 560.2 million yuan compared to the same period last year [2]. - Revenue from cemetery services and funeral services was 477 million yuan and 122 million yuan, respectively, representing declines of 47% and 34% year-on-year [3]. Sales and Pricing - The average selling price of operational burial plots fell to 63,400 yuan, nearly halving from 120,600 yuan in the previous year [4]. - The number of operational burial plots sold decreased by 6.7% to 6,253 units, with revenue from this segment dropping by 51% to 396 million yuan [4]. - The company has adjusted its pricing strategy to respond to varying economic conditions and consumer behaviors across different regions [4]. Profitability and Cost Management - The operating profit margin for cemetery services plummeted from 54.4% to -44.9%, primarily due to declining revenues and increased tax costs [3]. - Fushouyuan has implemented cost-cutting measures, including a reduction in workforce from 2,401 to 1,998 employees, resulting in a 30% decrease in employee costs [6]. Technological Initiatives - The company is focusing on digital transformation and AI integration to enhance service offerings, although these initiatives have not yet generated quantifiable revenue [5][6]. - Fushouyuan has developed a digital life service system that includes features like AI memorial services, but the associated costs have led to losses in this segment [5]. Industry Context - Other listed companies in the funeral services sector, such as Anxianyuan China (0922.HK) and China Wantongyuan (6966.HK), are also experiencing revenue declines, indicating a broader trend in the industry [7].
“人生大事”业务遇冷！福寿园上市13年首亏 墓地均价腰斩