Proya(SH:603605) Sou Hu Cai Jing·2025-09-01 10:57Group 1: Investment and Financing - HuazhiXiao, a domestic cosmetics brand, has completed a Series B financing round exclusively invested by Proya, a leading domestic beauty group [1] - The funds from this financing will be used for global expansion, supply chain integration, and content innovation [1] - HuazhiXiao has only had two rounds of financing since its establishment in 2016, with the previous rounds being a Pre-A round led by Tiantu Investment and an A round in 2021 led by Kunyan Capital [1] Group 2: Market Trends - The domestic cosmetics market has shown signs of recovery in the first half of the year, with retail sales reaching 229.1 billion yuan, a year-on-year increase of 2.9%, significantly improving from the previous year's 1% growth [1] - Only three domestic cosmetics brands have reported formal financing in the first half of this year, indicating a still cautious investment environment in the sector [1] Group 3: Brand Strategy and Market Positioning - HuazhiXiao focuses on integrating two-dimensional culture and youthful aesthetics, targeting a young demographic with its original design cosmetics [3] - The brand has successfully entered international markets, starting with Japan in 2019 and expanding to over ten countries, including the U.S. with a presence in Urban Outfitters in 2024 [4] Group 4: Proya's Strategic Moves - Proya reported a revenue of 5.362 billion yuan in the first half of the year, a year-on-year increase of 7.21%, but with a noticeable decline in growth rate compared to previous years [4] - The company plans to list on the Hong Kong Stock Exchange to accelerate its international strategy and enhance overseas financing capabilities [4] - Proya's chairman has indicated a focus on overseas acquisitions, particularly in the fields of children's products, perfumes, and men's skincare, as a strategy to seek new growth opportunities [4]