Core Viewpoint - The company New City Development is accelerating its transformation by establishing a digital asset research institute and launching the "New Chain" business blueprint to integrate online digital assets with offline commercial operations [2][8]. Group 1: Digital Asset Initiatives - New City Development plans to establish a digital asset management company to promote the tokenization of quality IP resources and asset revenues [2]. - The company aims to issue NFT digital collectibles based on the unique IP of its shopping centers and explore RWA products based on asset revenues [5][6]. - The global RWA asset total is projected to reach $26.7 billion by August 2025, indicating rapid market growth [4]. Group 2: Policy and Market Context - The push into digital assets is supported by favorable policies from the central and local governments aimed at promoting the digital economy and consumption [3]. - Hong Kong is positioning itself as a global digital asset center, with recent policy declarations aimed at fostering innovation in this sector [3]. Group 3: Business Model Transformation - New City Development's business model transformation is closely linked to its performance and asset base, with a focus on enhancing cash flow through its shopping centers [6][7]. - The company anticipates that once all its shopping centers are operational, they could generate annual merchant sales of 150 billion yuan, contributing significantly to stable cash flow [7]. - The integration of NFT and RWA products is expected to unlock substantial potential value from traditional financial assets [7].
新城发展上半年营收221.74亿元 发布“新链”开拓业务新增长曲线