Tesla(US:TSLA) Bei Jing Shang Bao·2025-09-01 12:37Core Insights - Tesla has reduced the price of the long-range rear-wheel-drive Model 3 to 259,500 yuan, a decrease of 10,000 yuan, less than a month after its launch [2] - The Model 3 long-range version has a CLTC range of 830 kilometers and was initially priced at 269,500 yuan [2] - The price cut is seen as a strategic response to increasing competition in the Chinese electric vehicle market, where Tesla faces numerous challengers [2][3] Market Dynamics - The domestic market for electric vehicles priced between 250,000 and 300,000 yuan is highly competitive, with models like the Xiaomi SU7 and others gaining market share through aggressive pricing strategies [3] - The adjusted price of the Model 3 long-range version is now only 13,600 yuan higher than the popular Xiaomi SU7 Pro [3] - Tesla's wholesale volume in China for the first seven months of the year was 432,000 units, a year-on-year decline of 13.7%, while retail volume was 304,000 units, down 6.3% [3] Product Strategy - Tesla has introduced the Model Y L in August, priced from 339,000 yuan, which features a longer body and enhanced specifications compared to the standard Model Y [4] - The Model Y L is positioned as a six-seat electric SUV, filling a gap in Tesla's product lineup for mid-sized family vehicles [4] - The company is adapting its product offerings to meet the diverse needs of Chinese consumers, as evidenced by the launch of the Model Y L and the price adjustment of the Model 3 [4]