AGRICULTURAL BANK OF CHINA(SH:601288) Zhong Guo Jing Ying Bao·2025-09-01 15:45Core Viewpoint - The implementation of the personal consumption loan interest subsidy policy aims to stimulate consumer loan demand by offering a subsidy of 1% on annual interest rates, capped at 50% of the loan contract rate, which may enhance consumer willingness to borrow for consumption [1][2]. Group 1: Policy Implementation - The personal consumption loan interest subsidy policy officially took effect on September 1, involving six state-owned banks, twelve national joint-stock commercial banks, and five personal consumption loan issuing institutions [1]. - The subsidy applies to personal consumption loans used for actual consumption, including daily expenses under 50,000 yuan and larger purchases such as home appliances, education, and healthcare [3]. Group 2: Consumer Behavior - Consumers like Wang Jia are taking advantage of the subsidy to finance necessary purchases, indicating a trend where individuals prefer to extend repayment periods rather than making one-time payments [2]. - Many consumers express a willingness to accept loans for consumption, especially with the added benefit of the interest subsidy, which enhances their overall consumption experience [2][3]. Group 3: Bank Strategies - Banks are actively promoting the subsidy to attract more customers, with some institutions setting up online platforms to facilitate the subsidy process [3][4]. - The interest subsidy is seen as a marketing tool to draw in clients who may have previously opted for loans from internet platforms, which typically have higher interest rates [4][5].