特斯拉Model 3上新首月降万元

Core Viewpoint - Tesla has reduced the price of the Model 3 Long Range Rear-Wheel Drive version to 259,500 yuan, a decrease of 10,000 yuan, in response to increasing competition in the Chinese electric vehicle market [1][2]. Group 1: Price Adjustment and Market Strategy - The price reduction comes less than a month after the Model 3 Long Range Rear-Wheel Drive version was launched, which initially had a starting price of 269,500 yuan and a CLTC range of 830 kilometers [1]. - The price adjustment is seen as a strategy to counter competition from rivals such as Xiaomi's SU7, which has been performing well in the same price segment [2]. - Tesla's sales personnel indicated that buyers of the Model 3 Long Range Rear-Wheel Drive version can still benefit from additional subsidies, including an 8,000 yuan insurance subsidy and a 15,000 yuan trade-in subsidy [1][2]. Group 2: Market Performance and Sales Data - Tesla's wholesale volume in China for the first seven months of the year was 432,000 units, reflecting a year-on-year decline of 13.7%, while retail sales were 304,000 units, down 6.3% year-on-year [2]. - The competitive landscape in the 250,000 to 300,000 yuan electric vehicle market is intensifying, with models like the Zeekr 007 and Xpeng P7 also vying for market share through competitive pricing [2]. Group 3: Product Line Expansion - In August, Tesla launched the Model Y L on its Chinese website, priced at 339,000 yuan, which is expected to start deliveries in September [3]. - The Model Y L features a longer body and wheelbase compared to the standard Model Y, and is designed to cater to the growing demand for larger family-oriented electric SUVs [3]. - The introduction of the Model Y L and the price adjustment of the Model 3 Long Range Rear-Wheel Drive version indicate Tesla's efforts to adapt to changing market demands in China [3].