BAIRUN CORPORATION(SZ:002568) Sou Hu Cai Jing·2025-09-01 19:42Group 1 - The core viewpoint of the articles highlights the struggles of RIO's parent company, Bairun Co., as it faces declining sales and profits in the pre-mixed beverage market, particularly with RIO cocktails [1][2] - In the first half of the year, Bairun reported revenue of 1.489 billion yuan, a year-on-year decline of 8.56%, and a net profit of 389 million yuan, down 3.32% [1] - The alcoholic beverage segment, led by RIO, experienced a 9.35% decline in sales, equating to 2.18 million fewer boxes sold [1] Group 2 - Bairun Co. has shifted its focus towards the whiskey market, aiming to create "China's own whiskey," after investing over 3 billion yuan since 2017 [3] - Despite launching several whiskey products in the first half of the year, this new venture has yet to generate significant revenue [3] - The company faces challenges as major liquor brands are entering the low-alcohol beverage market, while Bairun is investing heavily in the high-capital whiskey sector [3]