SCS(SH:601555) Sou Hu Cai Jing·2025-09-02 00:50Core Viewpoint - The article emphasizes the role of the securities industry in promoting inclusive finance, focusing on enhancing financial service accessibility and sustainability for underserved groups, particularly "long-tail customers" [1] Group 1: Product Innovation and Service Design - Donghai Securities is breaking traditional financial product barriers by creating a product system that allows small investors and special groups to participate in the capital market [2] - The company has developed a "investment education + companionship" service matrix to help investors build cross-asset allocation thinking and reduce reliance on single markets [2] - A layered product shelf has been established, offering defensive combinations for risk-averse clients and growth-oriented plans for aggressive investors [2][3] Group 2: Technology-Driven Services - Donghai Securities has created a digital service ecosystem that overcomes geographical and informational barriers, utilizing financial technology to serve all customer groups [4] - The company launched an intelligent stock diagnosis system on the "Donghai Tong APP," providing real-time, precise stock analysis and diagnostic services [4][5] - The AI platform developed by Donghai Securities integrates advanced technologies to dynamically update knowledge bases and achieve high accuracy in compliance reviews [5] Group 3: Customer Service Innovations - The company has implemented a 24/7 service response mechanism, shifting from a sales-driven approach to a customer-centric long-term value service model [6] - Donghai Securities has enhanced its services for elderly clients by optimizing the "Donghai Tong" APP and upgrading physical branches with senior-friendly facilities [6] - A personalized investment education system has been created, utilizing big data to model customer behaviors and preferences [6] Group 4: Financial Literacy Initiatives - Donghai Securities views investor education as a cornerstone of inclusive finance, designing differentiated educational programs for various groups [7] - The company has developed engaging financial literacy courses for children in impoverished areas, combining educational content with entertaining formats [7] - Efforts have been made to bring financial education into schools, helping students understand basic financial concepts through interactive teaching methods [7]