Workflow
精管存货、拓新渠道、践责任,双汇稳立肉类行业潮头

Core Viewpoint - The company maintains steady growth in the competitive meat industry through precise macro strategies, meticulous operational management, and active social responsibility engagement [1] Inventory Management - The company has significantly improved inventory turnover efficiency through scientific management methods and digital tools, reducing inventory turnover days from 62 days in 2024 to 51 days in the first half of 2025, and increasing inventory turnover rate from 2.9 to 3.5 times [3] - The inventory value decreased from 6.928 billion yuan to 6.336 billion yuan, ensuring that products like ham sausages and fresh meat reach consumers in the freshest condition, thereby enhancing customer satisfaction [3] New Channel Expansion - The company has expanded its market by developing new channels, achieving a 21% year-on-year growth in new channel sales, which now account for 17.6% of total sales by the first half of 2025 [5] - Online sales have been boosted through innovative marketing strategies, such as live streaming on platforms like Douyin, resulting in an 8.9% increase in online sales of ham sausages [5] - The company has also targeted community group buying and new offline scenarios, successfully launching family-sized products and expanding into membership supermarkets and convenience stores [5] Social Responsibility - The company actively participates in public welfare and environmental protection, donating 5 million yuan worth of goods to earthquake relief efforts in Tibet in 2025 [7] - It has organized volunteer activities to support students during exam periods, serving over 100,000 students, and has built hope primary schools in impoverished areas [8] - The company has implemented a carbon reduction plan, utilizing solar energy to reduce carbon emissions by 148,000 tons in 2024 and ensuring wastewater treatment meets national standards [10]