TENCENT(HK:00700) Sou Hu Cai Jing·2025-09-02 07:34Core Viewpoint - Xiaoetong, a leading private domain SaaS solution provider, has submitted an IPO application to the Hong Kong Stock Exchange, backed by significant investments from Tencent and other notable firms, despite facing substantial losses and financial challenges [2][3]. Company Overview - Founded in 2015, Xiaoetong specializes in private domain operations, offering a cloud-based one-stop solution that integrates e-commerce, digital marketing, and CRM [3]. - The company ranks first in China's interactive private domain operation solution providers with a market share of 10% as of 2024 [3]. Financial Performance - Xiaoetong reported revenues of RMB 299 million, RMB 415 million, RMB 521 million, and RMB 306 million for the years 2022 to the first half of 2025, respectively [5]. - The company has maintained a high gross margin, increasing from 54.3% in 2022 to 75.5% in the first half of 2025 [5]. - Cumulative losses over three and a half years amount to approximately RMB 92 million, with negative net current assets at each reporting period [5][6]. Customer Structure - As of June 30, 2025, Xiaoetong had 1,838 key customers, with an average revenue per key customer of RMB 128,200, and the revenue contribution from key customers increased from 7.1% in 2022 to 38.1% in the first half of 2025 [6][7]. Relationship with Tencent - Tencent holds a 16.82% stake in Xiaoetong, making it the largest external shareholder, and plays multiple roles as a shareholder, supplier, and customer [8][10]. - Xiaoetong's largest supplier is Tencent, accounting for 47.6% of total procurement in 2022, with a decreasing trend to 42.8% by mid-2025 [10]. Executive Compensation - The CFO of Xiaoetong received a salary exceeding RMB 20 million last year, with significant portions of compensation derived from stock incentives [12][15]. Funding and Future Plans - Xiaoetong has undergone six rounds of financing, with notable investors including Tencent, IDG Capital, and others [17][18]. - The company plans to use the funds raised from the IPO to enhance R&D capabilities, invest in core enabling technologies, and expand globally, particularly in Southeast Asia and North America [18].