SA(SH:601021) 3 6 Ke·2025-09-02 09:17Core Viewpoint - Spring Airlines has emerged as the most profitable airline in China, surpassing major carriers like Air China, China Eastern Airlines, and China Southern Airlines, despite a decline in net profit [2][14]. Financial Performance - In the first half of 2025, Spring Airlines reported revenue of 10.304 billion yuan, a year-on-year increase of 4.35% - The net profit for the same period was 1.169 billion yuan, reflecting a year-on-year decrease of 14.11% [2]. Business Strategy - The airline employs a single aircraft model strategy, primarily using the Airbus A320, which reduces procurement, maintenance, and training costs [14][15]. - By increasing cabin seating capacity by over 20% through the elimination of first-class seating and non-reclining seats, Spring Airlines maximizes its revenue potential [16]. - The airline has achieved a flight utilization rate of 9.74 hours, which is 0.46 hours higher than the previous year and exceeds the industry average by 1.2 hours [18]. Customer Experience and Challenges - Passengers face strict baggage regulations, leading to additional fees for overweight or oversized luggage, which has caused dissatisfaction among travelers [5][6]. - The airline's refund and change policies are perceived as costly, with significant deductions from ticket prices upon cancellation [9][10]. - There are reports of passengers inadvertently signing up for credit cards while attempting to save on baggage fees, highlighting potential pitfalls in the airline's marketing practices [8]. Market Position - Spring Airlines is likened to a "green train in the sky," achieving profitability through a low-cost model amid a challenging industry landscape [18]. - However, the airline's approach of prioritizing profit over customer satisfaction may lead to long-term reputational damage, especially as competition intensifies among mainstream carriers [18].