SA(SH:601021) Hu Xiu·2025-09-02 10:44Core Viewpoint - Spring Airlines has emerged as the most profitable airline in China, contrasting with major carriers like Air China, China Eastern Airlines, and China Southern Airlines, which are struggling financially [1][3]. Financial Performance - In the first half of 2025, Spring Airlines reported a revenue of 10.304 billion yuan, representing a year-on-year increase of 4.35%. However, net profit decreased to 1.169 billion yuan, down 14.11% compared to the previous year [2]. Customer Experience and Perception - Many passengers express frustration with Spring Airlines despite its profitability, recalling negative experiences related to strict baggage policies and high fees for changes and cancellations [3][5]. - The airline's stringent baggage regulations often lead passengers to feel anxious about their luggage, with many resorting to extreme measures to avoid extra fees [6][13]. Baggage Policies - Spring Airlines enforces strict baggage size and weight limits, with a maximum weight of 7 kg for carry-on luggage, leading to situations where passengers must discard items or pay additional fees [7][13][16]. - Passengers have reported being caught off guard by unexpected fees due to the airline's rigorous measurement practices [8][11]. Ticketing and Refund Policies - The airline's ticketing policies can lead to significant financial losses for passengers, with high fees for cancellations and changes. For instance, one passenger reported receiving only 222 yuan back from a 1,028 yuan ticket after a cancellation request [21][22]. - Spring Airlines has been criticized for its marketing tactics, which sometimes involve misleading promotions that result in passengers inadvertently signing up for credit cards instead of membership programs [18][20]. Operational Strategies - The airline's profitability is attributed to its operational strategies, including the use of a single aircraft model (Airbus A320) to reduce costs associated with procurement, maintenance, and training [32][33]. - By maximizing seat capacity and optimizing flight schedules, Spring Airlines has achieved a higher aircraft utilization rate of 9.74 hours per day, which is 1.2 hours above the industry average [38]. Market Position and Challenges - Despite its success, Spring Airlines faces challenges as competitors lower prices and the market becomes increasingly competitive. The airline's approach of sacrificing customer satisfaction for profit may lead to long-term repercussions [41][42].