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Core Viewpoint - Huazhi Xiao, a domestic cosmetics brand, has completed a Series B financing round exclusively invested by Proya, aiming to enhance its global expansion and supply chain integration [1][2]. Company Overview - Founded in 2016, Huazhi Xiao focuses on original design and targets the young demographic with its unique aesthetic that combines secondary dimension culture and feminine beauty [1]. - The brand has successfully completed three rounds of financing, with previous rounds led by Tiantu Investment and Kunyuan Capital [1]. Financial Performance - Huazhi Xiao's products are positioned in the affordable market, with individual product prices generally under 100 yuan. The brand is projected to achieve overall revenue exceeding 1 billion yuan by 2025 [1]. International Expansion - Huazhi Xiao has made significant strides in international markets, entering Japan in 2019 and establishing a presence in over ten countries, including the U.S. and Southeast Asia [2]. - The brand's overseas revenue currently accounts for 10% of its total revenue, with the recent financing aimed at furthering its global expansion and content innovation [2]. Strategic Partnerships - Proya's investment is seen as mutually beneficial, allowing Huazhi Xiao to enhance its brand structure and competitive edge in the cosmetics sector while Proya gains insights into international market development [3]. - Proya is also pursuing its own international strategy, recently announcing plans to issue H-shares for listing in Hong Kong to accelerate its overseas business growth [3]. Market Trends - The domestic beauty market is becoming increasingly competitive, prompting many local brands, including Proya, to seek growth opportunities in international markets [3]. - The current investment climate has shifted, with a cooling in financial institution investments in the consumer sector, presenting opportunities for industry-specific investments in brands like Huazhi Xiao [4].