上半年营收破2500亿，美的下一步依然要“做减法”

Core Viewpoint - Midea Group reported a robust performance in the first half of 2025, achieving a revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, despite the challenging environment of price competition in the home appliance industry [1][2]. Financial Performance - Revenue reached 251.12 billion yuan, up 15.58% from 217.27 billion yuan in the same period last year [2]. - Net profit attributable to shareholders was 26.01 billion yuan, reflecting a growth of 25.04% compared to 20.80 billion yuan [2]. - The net profit excluding non-recurring items was 26.24 billion yuan, marking a 30.00% increase from 20.18 billion yuan [2]. - Operating cash flow was 37.28 billion yuan, an increase of 11.33% from 33.49 billion yuan [2]. - Basic earnings per share rose to 3.41 yuan, a 12.91% increase from 3.02 yuan [2]. Business Segments - The smart home business generated revenue of 167.20 billion yuan, accounting for 66.58% of total revenue, with a year-on-year increase of 13.31% [3][8]. - The ToB (business-to-business) segment, focusing on commercial and industrial solutions, achieved revenue of 64.54 billion yuan, representing 25.70% of total revenue, with a growth of 20.79% [7][8]. - The new energy and industrial technology sectors saw revenue growth rates of 28.61% and 24.18%, respectively [7][9]. International Expansion - Midea's overseas revenue reached 107.19 billion yuan, a 17.70% increase from 91.08 billion yuan, constituting 42.69% of total revenue [2][8]. - The company expanded its manufacturing capabilities in Thailand and Indonesia, with a total of 63 manufacturing bases globally, 41 of which are located overseas [4]. - Midea's overseas e-commerce sales increased by 30%, with some regions exceeding 50% growth [6]. Strategic Initiatives - Midea is focusing on direct-to-consumer (DTC) strategies, enhancing inventory turnover rates by 10% and achieving a stock fulfillment rate of over 93% [3]. - The company has integrated over 20,000 stores with platforms like Meituan and Douyin, contributing to over 200,000 orders in the first half of the year [3]. - Midea's acquisition of the European kitchen appliance brand TEKA is part of its strategy to deepen its market presence in Europe [4]. Future Outlook - The company aims to continue its transformation towards commercial and industrial solutions, which are currently experiencing rapid growth [12]. - Midea's management emphasizes efficiency improvements and value chain enhancements as key strategies to navigate the competitive landscape of the home appliance market [11].