天味食品“谋变”：二季度业绩触底，平台化成效初现

Core Viewpoint - Tianwei Food's performance showed signs of recovery in the second quarter, with significant improvements in key operational metrics compared to the first quarter, indicating a potential turning point in its business performance [1][7][20]. Financial Performance - In the first half of the year, Tianwei Food achieved a revenue of 1.391 billion yuan and a net profit attributable to shareholders of 190 million yuan, showing a slight decline compared to the same period last year [1]. - In the second quarter, the company reported revenues of 749 million yuan and a net profit of 115 million yuan, representing year-on-year growth of 21.93% and 62.72%, respectively [7]. - Online sales revenue surged by 60.11% to 407 million yuan in the first half, effectively offsetting declines in other offline channels [1][7]. Product Performance - The main revenue sources for Tianwei Food are hot pot condiments and recipe-style condiments, which accounted for 95.2% of total revenue in the first half, with sales of hot pot condiments and recipe-style condiments reaching 428 million yuan and 896 million yuan, respectively [4][5]. - In the second quarter, sales of hot pot condiments and recipe-style condiments grew by 29% and 17.8% year-on-year, respectively, indicating a recovery in sales performance [5]. Market Strategy and Innovation - Tianwei Food is actively adapting to changing consumer preferences by innovating products and expanding channels, including a focus on healthier and more diverse flavors in the hot pot base market [12][13]. - The company is implementing a "large area autonomous operation" model to enhance regional market vitality and dealer engagement [14]. - New product lines include non-spicy hot pot soup bases and diversified consumption scenarios, aiming to attract a broader consumer base [14]. Channel Development - The company has strengthened its online presence by collaborating with major platforms like JD.com and Walmart, while also entering high-end channels through partnerships with Sam's Club [15]. - As of the end of the second quarter, Tianwei Food had 3,251 distributors, an increase of 136 from the previous quarter, with significant growth in key markets [7]. Mergers and Acquisitions - Tianwei Food is leveraging its public company status to enhance its scale through acquisitions, with the recent addition of a controlling subsidiary, "Add Flavor," which specializes in popular condiment products [17][18]. - The subsidiary's products, such as spicy chicken seasoning, are leading in their respective categories, contributing to the overall brand penetration and user conversion [19]. Future Outlook - Following the release of the semi-annual report, sell-side analysts project the company's profit for 2025 to exceed 620 million yuan, suggesting further improvement in profitability in the second half of the year [20].