CTG DUTY-FREE(SH:601888) Sou Hu Cai Jing·2025-09-02 14:08Core Viewpoint - CDF Sanya International Duty-Free City celebrates its 11th anniversary with a series of innovative activities aimed at enhancing consumer experience and solidifying its position as a leading destination for duty-free shopping and tourism in Hainan [1][16]. Group 1: Expansion and Innovation - Since its opening in 2014, CDF Sanya International Duty-Free City has expanded from 120,000 square meters to 398,100 square meters, becoming a national AAAA-level tourist attraction [3][16]. - The duty-free city has introduced various new projects, including the "Hearts Island" phase and the standalone beauty plaza in Area C, showcasing its commitment to high-quality cultural tourism consumption [3][16]. - The venue now features a diverse range of nearly 1,000 domestic and international brands across multiple sectors, including jewelry, cosmetics, fashion, electronics, and dining [6][8]. Group 2: Consumer Engagement and Marketing Strategies - The anniversary celebration includes promotional activities such as 10x points for purchases, weekend prize draws, and scratch-off games, aimed at enhancing customer engagement [10][12]. - CDF Sanya is focusing on high-end membership services, offering customized experiences and exclusive events to attract affluent consumers back to the duty-free shopping environment [12][16]. - The introduction of flagship stores for brands like Coach, Estée Lauder, and Lancôme highlights the city's strategy to attract younger consumers through experiential shopping [8][10]. Group 3: Integration of Culture and Commerce - The duty-free city is transforming traditional commercial spaces into multi-value platforms, integrating outdoor sports and entertainment events to create immersive shopping experiences [14][16]. - Collaborations with various brands and events, such as Jay Chou's concert, are utilized to convert entertainment traffic into shopping opportunities, enhancing the overall consumer experience [14][16]. - CDF Sanya aims to build a comprehensive platform that integrates travel elements such as dining, accommodation, and entertainment, contributing to Hainan's development as an international tourism consumption center [16].