McDonald's(US:MCD) Sou Hu Cai Jing·2025-09-02 15:13Group 1 - The CEO of McDonald's, Chris Kempczinski, stated that the reputation of American brands has diminished, leading global consumers to distance themselves from these brands [1][3] - McDonald's reported a second-quarter revenue of $6.843 billion, with a 4% year-over-year increase excluding currency effects, and a net profit of $2.253 billion, reflecting a 9% increase [3] - Despite the declining perception of American brands, Kempczinski believes that consumer views on McDonald's have not worsened, attributing this to the company's long-standing international presence [3] Group 2 - A report by Weber Shandwick indicated a significant decline in global perceptions of the U.S. in the first half of the year, influenced by political uncertainty and Trump's "America First" agenda [3][4] - Morning Consult's report highlighted a sharp rise in global consumer dissatisfaction with the U.S., resulting in decreased purchase intentions for some American brands overseas [4] - The geopolitical events, such as the Russia-Ukraine conflict and the recent Israel-Palestine conflict, have contributed to a decline in favorable views of the U.S. in certain regions [4]