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昊铂A800携华为黑科技首秀 广汽高端化战略再提速丨聚焦2025成都车展

Core Viewpoint - GAC Haobo's A800, a flagship smart sedan developed in collaboration with Huawei, showcases advanced technology and aims to compete in the high-end electric vehicle market, reflecting GAC Group's strategic shift towards high-end brands [2][3][4]. Product Features - The A800 features Huawei's latest intelligent driving system, HUAWEI ADS 4, and HarmonySpace 5, enhancing its smart capabilities and user interaction [3]. - The vehicle dimensions are 5130mm in length, 1966mm in width, and 1500mm in height, with a wheelbase of 3020mm, positioning it as a mid-to-large sedan [4]. - Unique design elements include a 6-meter light strip and a world-first three-sided flip headlight, contributing to its distinctive appearance [4]. Market Positioning - The A800 targets competition against models like the Xiaojie S9, Zhijie S7, and NIO ET7, while also potentially competing with the new Huawei-backed brand, Huawang [4][5]. - Huawang, established in March 2023, focuses on high-end smart electric vehicles and is set to launch its first model in 2026, indicating a strategic alignment with GAC and Huawei [4][5]. Strategic Support - GAC Group has committed to providing unlimited resources to support Haobo, aiming to establish it as a leading high-end brand in China [6][7]. - The company has implemented a three-year strategic transformation plan, "Panyu Action," to enhance its autonomous brand presence and achieve a target of 60% of total sales from self-owned brands by 2027 [6]. Organizational Changes - Haobo has been separated from GAC Aion and is now one of GAC Group's three main self-owned brands, receiving dedicated resources and support for its development [5][7]. - The company has adopted a transparent pricing strategy and expanded its dealership network significantly, enhancing customer engagement and satisfaction [8]. Future Outlook - GAC Group plans to prioritize the latest technological advancements in Haobo vehicles, ensuring that cutting-edge innovations are first introduced in this brand [8].