时隔一年 雀巢再换帅

Core Points - Nestlé Group announced the appointment of Philipp Navratil as CEO, replacing Laurent Freixe, effective immediately [1] - Freixe's departure was due to a violation of Nestlé's Code of Business Conduct related to an undisclosed romantic relationship with a subordinate [1] - The board emphasized the importance of corporate governance and values in making this decision [1] Company Strategy - Freixe aimed to unlock existing business potential rather than pursuing growth through mergers and acquisitions, focusing on three key areas: operational excellence, maximizing product portfolio potential, and strengthening foundational capabilities [2] - Under Freixe, Nestlé streamlined its geographical market structure from five regions to three, reintegrating the Greater China Region into the Asia, Oceania, and Africa region [2] New CEO Profile - Philipp Navratil joined Nestlé in 2001 and has held various roles, including leading the coffee and beverage business in Mexico and overseeing Nespresso's growth [3] - Navratil expressed full support for the company's strategic direction and performance improvement plans, aiming to accelerate execution and value creation [3] Market Impact - The rapid CEO change reflects a clash between corporate governance standards and personal conduct, highlighting the need for brands to maintain a "zero tolerance" approach to individual behavior that could harm corporate reputation [3][4] - Navratil's experience in global management and coffee innovation may enhance Nestlé's positioning in high-growth areas like premium coffee and digital channels in China [4]