JONJEE(SH:600872) Bei Jing Shang Bao·2025-09-02 16:40Core Viewpoint - The company reported a decline in both revenue and net profit for the first half of 2025, primarily due to a drop in condiment sales, which is its core business [1][3]. Financial Performance - In the first half of 2025, the company achieved revenue of 2.132 billion yuan, a year-on-year decrease of 18.58% [1]. - The net profit attributable to shareholders was 257 million yuan, down 26.56% year-on-year [1]. - The condiment business, managed by subsidiary Guangdong Meiwei Xian, contributed approximately 98% of the company's revenue [3]. Condiment Business Analysis - The condiment revenue saw a comprehensive decline, with soy sauce revenue at 1.298 billion yuan (down 16.68%), chicken essence and powder at 255 million yuan (down 21.98%), cooking oil at 109 million yuan (down 49.39%), and other products at 331 million yuan (down 3.23%) [3]. - The company implemented a strategy to optimize supply and reduce inventory among leading distributors, aiming to reshape the market pricing system [3]. - Despite increasing the number of distributors by 245 to a total of 2,799, revenue in various regions still experienced declines, with East, South, Central-West, and North regions down 28.64%, 16.29%, 16.12%, and 9.64% respectively [3]. Market Environment - The condiment market is increasingly competitive, with a "Matthew Effect" where stronger players continue to dominate [4]. - The company acknowledged the slowdown in revenue growth within the condiment industry and the need for internal management and product innovation upgrades [4]. - Competitors have been investing heavily in R&D, production, and marketing, which has pressured the company's market share [4]. Leadership Changes - The company underwent a board restructuring in July, appointing 64-year-old Li Ruxiong as the new chairman, who has a strong background in retail and experience in major acquisitions [6]. - The new management team includes individuals with experience in related enterprises, indicating a strategic shift towards a more diversified management structure [6]. Strategic Goals - The previous chairman had set an ambitious target to "recreate a new Chubang," aiming for Meiwei Xian's revenue to exceed 10 billion yuan and profit to reach 1.5 billion yuan by 2026 [5]. - The company has not adjusted this target despite current performance challenges, raising questions about how the new chairman will address the situation [6]. M&A Interests - The company has shown interest in pursuing acquisitions related to its condiment business, with a goal to complete at least one industry acquisition this year to fill gaps in its product offerings [7]. - Analysts suggest that successful acquisitions could enhance market competitiveness, but caution that integration risks must be carefully managed [7].