Core Insights - CIFI Commercial has established a core competitive barrier that supports long-term development by deeply connecting with consumers in a volatile market environment [2] - The company's ability to create theme marketing activities across multiple projects has led to significant performance improvements, showcasing its operational capabilities [2] Group 1: Performance Metrics - From July 5 to August 31, CIFI Commercial's summer event "Heartfelt Summer" achieved a 17% year-on-year increase in total foot traffic and an 11% increase in sales [2] - The "Heartfelt Summer" campaign was designed to cover the entire summer season, reinforcing the positioning of CIFI's commercial projects as summer lifestyle destinations [4] Group 2: Innovative Marketing Strategies - CIFI Commercial launched high-profile events such as the national premiere of "The Powerpuff Girls" and the first birthday party for "Peppa Pig," resulting in a 23% increase in foot traffic and over 8 million exposures on social media platforms [5] - The company effectively utilized online and offline channels, achieving a total GMV of over 600,000 yuan through a live-streaming ticket sale event on Douyin, with over 570,000 exposures and 103,000 viewers [8] Group 3: Family Engagement and Experience - CIFI Commercial targeted family customers during the summer, leading to a 15% increase in foot traffic and a 20% increase in sales at Nanchang Cmall through high-quality family-oriented activities [9] - The company introduced unique local experiences, such as the Yunnan Dai Water-Splashing Festival, which resulted in a 19% increase in foot traffic at Hefei Cmall [9] Group 4: Emotional Value and Community Building - CIFI Commercial focused on creating immersive social experiences that resonate with consumers' emotional needs, leading to a 29% increase in foot traffic at Jiaxing CIFI Plaza through a comprehensive national comic exhibition [10] - The company has developed a marketing logic centered around IP-based marketing, creating a robust thematic moat that enhances brand recognition and consumer loyalty [11]
“心动的夏天”高效破圈，拆解旭辉商业联动营销进阶密码