销量骤降11%，车企集体踩坑增程？

Core Insights - The early success of Li Auto was attributed to its precise entry into the market with range-extended technology, addressing consumer concerns about range anxiety and achieving explosive sales growth [1] - The range-extended vehicle segment has transitioned from a niche choice to a competitive arena, with traditional automakers and new entrants alike investing in this technology [2] - Despite the initial growth, the market for range-extended vehicles is cooling, with a notable decline in sales and a shift in consumer preference towards pure electric vehicles [3] Group 1: Market Dynamics - The sales of range-extended vehicles in July 2025 reached 102,000 units, a year-on-year decline of 11.4%, contrasting with a 24.5% increase in pure electric vehicle sales during the same period [3] - The market share of range-extended vehicles decreased from 10.7% in 2024 to 9.8% in 2025, indicating a shift in consumer preference [8] - Li Auto's delivery numbers have shown a significant decline, with July 2023 deliveries at 30,700 units, down 39.7% year-on-year, and further dropping to 28,500 units in August 2023, with a decline exceeding 41% [8] Group 2: Competitive Landscape - The rapid influx of competitors has led to a saturated market, with many brands mimicking Li Auto's approach, resulting in diminished brand loyalty among consumers [10] - The average selling price of Li Auto vehicles has decreased from 331,000 yuan in 2022 to 268,700 yuan in Q4 2024, reflecting increased competitive pressure [10] - The growth of zero-run vehicles, which saw a 103.8% year-on-year increase in 2024, highlights the competitive dynamics within the range-extended segment [7] Group 3: Technological Evolution - The current trend in range-extended vehicles is shifting towards larger batteries and ultra-fast charging, aligning more closely with pure electric vehicle technology [12][15] - The evolution of range-extended vehicles is leading to a loss of their unique advantages, as they now compete directly with pure electric vehicles on range, cost, and user experience [15] - Companies are exploring new breakthroughs in battery technology to meet evolving consumer demands for electric range and charging convenience [12]