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现制茶饮,跨界抢了乳企市场丨消费参考

Group 1 - The takeaway from the news is that the competition in the food delivery market is impacting the dairy industry, particularly affecting companies like Mengniu and Yili, with Mengniu's revenue declining while Yili's revenue shows growth despite challenges [1][2] - Mengniu's revenue for the first half of 2025 decreased by 6.95% to 41.567 billion yuan, with liquid milk revenue down by 11.2% to 32.19 billion yuan [1] - Yili's revenue increased by 3.37% to 61.933 billion yuan, although its liquid milk revenue fell by 2.1% to 36.13 billion yuan [1] Group 2 - The overall sales of dairy products across all channels dropped by 9.6% in June 2025, with offline sales declining by 12.7% [1] - Yili noted that the demand for liquid milk remains stable, but packaging liquid milk is under pressure due to the rise of ready-to-drink tea beverages [1][2] - Yili expressed confidence in the long-term growth potential of liquid milk, citing factors such as aging population and health awareness driving demand [2] Group 3 - The financial performance of tea beverage companies like Mixue Ice City and Luckin Coffee is strong, with Mixue's revenue growing by 39.3% to 14.87 billion yuan and Luckin's revenue increasing by 47.1% to 12.36 billion yuan in the second quarter [1] - Yili believes that the pressure from ready-to-drink tea beverages is manageable and that the impact of such competition will weaken over time [2]