BIDU(US:BIDU) Sou Hu Cai Jing·2025-09-03 05:52Group 1 - The core value of Douyin's e-commerce MCN institutions lies in integrating content resources and enhancing the commercial capabilities of influencers through systematic operations [3] - Douyin's MCN provides comprehensive support for influencers, including training, product selection, traffic investment, and data analysis, facilitating the transition from short video marketing to live streaming sales [3] - Douyin plans to strengthen the hierarchical management of service providers by 2025, with a more refined assessment of MCNs and distributors, emphasizing the importance of professional and systematic operational capabilities [3] Group 2 - The application process for Douyin's MCN requires companies to have legal registration, a real office location, and a reasonable team configuration, along with at least three signed influencers with clear content verticals and fan demographics [4] - Douyin distributors focus on sales performance, requiring new companies to provide detailed business plans and resource reserves, while established companies must submit recent distribution data and cooperation records [4] - The application process typically takes 2-4 weeks, and maintaining communication during this period is crucial to avoid application failures, which can negatively impact future credit evaluations [4] Group 3 - Engaging experienced third-party entry service teams is becoming a wise choice for many companies, as these teams understand the platform's review focus and can help optimize application materials and improve overall approval rates [4] - These third-party teams often provide additional services such as operational training and compliance guidance, assisting institutions in quickly starting operations and seizing market opportunities [4]