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二季度拉美智能手机市场同比增长2%,荣耀同比大增70%

Core Insights - The smartphone market in Latin America is projected to see a 2% year-on-year growth in shipment volume, reaching 34.3 million units by Q2 2025 [1] Company Performance - Xiaomi ranks second with shipments of 6.7 million units, achieving an 8% year-on-year increase, marking a historical high [1] - Honor's shipments surged by 70% to 2.9 million units, entering the top four for the first time and setting a new record [1] - Transsion ranks fifth with shipments of 2.4 million units, experiencing a 23% year-on-year decline [1] Market Dynamics - Xiaomi's growth is primarily driven by the performance of the Redmi A5 and 14C 4G models, particularly in Argentina, Colombia, and Central America [1] - Honor's breakthrough in Central America is attributed to the X series, Magic7 Lite, and 400 series, with the region surpassing Mexico to become Honor's largest market in Latin America [1]