BABA(US:BABA) Sou Hu Cai Jing·2025-09-03 07:19Group 1 - The core viewpoint of the article highlights the significant role of Douyin e-commerce MCN institutions and distributors in the evolving landscape of short video and live-streaming e-commerce, emphasizing their importance in connecting content with products [3] - Douyin e-commerce is expected to continue its "full-domain interest e-commerce" strategy, with projections indicating that leading MCN institutions will achieve annual GMV exceeding tens of billions, while professional distributors are regularly generating over 100 million in sales per live broadcast [3] - The application requirements for Douyin e-commerce MCN institutions include having independent legal status, a business license covering cultural media and agency services, a registered capital of at least 500,000 yuan, and a minimum of 3-5 signed influencers with active fan engagement [3] Group 2 - The application process for Douyin distributors is relatively flexible but still requires complete corporate qualifications, including a cumulative transaction amount of over 1 million yuan for linked influencers if applying as an MCN institution [4] - The application process consists of four main steps: preparing corporate documents and influencer information, submitting the application, undergoing material review, and signing a cooperation agreement upon approval [4] - Many companies face rejection during the application process due to incomplete documentation or misunderstanding of the rules, leading to missed opportunities for platform participation and resource access, prompting a trend of hiring professional third-party teams to assist with the application [4]